Specialty Food Brokers

Specialty Food Broker Enigma

With little or no fanfare within the trade and absolutely no identity recognition from the public, the Specialty Food Broker plays an important role in bringing high quality products to the American home. Misunderstood by customers and principals alike, the Specialty Food Broker actually lowers the cost of food distribution. If there were no food broker in the chain the manufacturer would have to field his or her own sales staff at a much higher cost. The broker is the efficient way to bring a product to the marketplace.

Since the broker is an independent businessperson they pay their own way – covering their office, payroll, insurance, telephone and car expenses as well as pension and taxes. They do not receive a penny unless a sale is made.

Today’s modern broker has become, in addition to a sales force, a full service organization. Brokers provide cost effective professional representation that most manufacturers could not afford on their own.

Brokers must negotiate the best deal and promotion for the customer while protecting the integrity of the product they represent.

The successful brokers’ inventory includes their code of ethics, their credibility, integrity, and the services they provide for both parties as well as their product knowledge and salesmanship.

Feel free to contact us for more information about the National Association of Specialty Food & Confection Brokers.